
Packaging Matters, Even When We Wish It Didn’t
We’d like to believe we don’t judge a book by its cover. We do it constantly, with books, with food, with people. It’s not a character flaw. It’s how the human brain

We’d like to believe we don’t judge a book by its cover. We do it constantly, with books, with food, with people. It’s not a character flaw. It’s how the human brain

A client shared a tense exchange with a colleague. This guy clearly walked into a conversation carrying his own assumptions about the situation, a story shaping how he pushed back, but he